what: new interior ManU. stadium store
where: Nike EHQ, Hilversum
with: Sean Pearson, Gabriella Fiorentini
Manchester United, a UK soccer team that carries the Nike logo, has a large merchandise store in their Stadium in Manchester. This store, like Celtic, was in need of an upgrade. The assignment was to create a store that reflected the ManU. team spirit and history as well as the quality of the merchandise and the Nike product. Another important part was to accommodate a huge traffic flow that goes through the store on game days.